Research And Application On Quality Evaluation Index Of Beijing Real Estate Brokers

With the gradual transformation of the real estate market to the stock market by incremental,second-hand housing transaction volume gradually increased.The public attention to the second-hand housing market,consumers also rely on real estate brokers through service to buy or rent their own homes;at the same time,the real estate brokerage company recruited a large number of brokers to service consumers,to increase the Commission revenue.The volume increase at the same time,along with the degree of consumer experience,satisfaction is not high,frequent complaints situation;and the enterprise is to spend a lot of manpower and resources for staff recruitment,training,but still face the high staff turnover,personnel is not stable,low employee loyalty.This situation is mainly due to brokerage companies in the recruitment quantity not quality;internal training and personnel training lack of scientific methods,the lack of research is what qualities for a qualified broker of the.In order to improve this situation,it is necessary to study the quality and ability of professional brokers,and to build the recruitment,training and promotion system through the evaluation of the quality of the broker and the use of the evaluation.The combination of personal experience and consulting industry related books,through the analysis of the characteristics of real estate brokers work,collection of enterprise human,consumer demand for real estate brokerage services,construction quality index,through the collection of nearly 300 copies of the questionnaire to determine the quality index system,invited experts to conduct two rounds of questionnaire survey constructs evaluation index system of the quality of real estate brokers the use of weight;AHP evaluation indexes.Various levels of evaluation indicators are described and described.Agent quality evaluation index system is composed of knowledge quality,skill quality,occupation moral quality,psychological quality,qualification of quality index of 5 one class;on 15 level two indexes,49 level three indexes under a quality index.This dissertation focuses on the actual application of the quality evaluation system,the evaluation index system of quality evaluation on personnel agent,establish the system of internal real estate brokerage company,including feedback and effect evaluation cycle,evaluation methods,evaluation,personnel evaluation.The function of the evaluation index system of the broker quality is defined,and the difference of the professional quality that the broker should have in the working period is illustrated by constructing the evaluation form.Finally,it is suggested that the personnel recruitment,performance improvement,staff training and promotion should be combined with the quality evaluation system of brokers in the real estate brokerage company,which makes the study more convincing and practical.