With the development of real estate industry in Guangzhou, real estate brokerage produced and quickly developed into a popular vocation. But meantime, numerous problems are also exposed. Immature government administration system and industrial structure system impede the development of real estate brokerage industry. Therefore, the regularization of real estate brokerage in Guangzhou is urgent. This thesis, based on the investigation of the literature, the actual case, the relevant laws and regulations, and other information on the research, integrated management of the relevant knowledge, such as market out of control, analyzes the present problems. And learning from the well-established management and operation system of international brokerage industry, it describes three efficient industrialized administration recommendations about upgraded management, brand development and improving the service environment. |