Analysis On Competitiveness Of Agricultural Products Exporting Enterprises

This paper takes agricultural products exporting enterprises in Lin’an City, Zhejiang Province as a study subject. By using empirical analysis method, it researches competitiveness of agricultural products exporting enterprises in-depth. Firstly, the paper describes the developing course and features of the enterprises. Then on this basis, it uses the analytic hierarchy process to build the evaluation index system of export enterprises for evaluating the competitiveness of agricultural products exporting enterprises in Lin’an. And through a typical business case, it illustrates the competitiveness of agricultural products export enterprise status vividly. Finally, by combining the results of the analysis and the existing shortage of agricultural products exporting enterprises, the paper put forward policy proposals to improve competitiveness of enterprises. The main conclusions and recommendations are as follows:(1) Lin’an started to do agricultural products exporting business in early days and it developed fast. this area is famous for the special agricultural products of tea, bamboo products, Yang Tong Eurya and so on, exported to Japan and South Korea area-based region. The majority of export enterprises have their own brand.(2) By using selected competitiveness evaluation index system, the competitiveness of Lin’an agricultural products exporting enterprises is in the middle level, so in the Zhejiang province it has a competitive advantage.(3) Nowadays, agricultural exporting enterprises in Lin’an City have some problems, such as weak internationally competitive, un-clear corporate information channel, lack of adequate means of promoting technique and other issues, appreciation of the RMB, and green trade barriers.(4) The suggestions to increase competitiveness of agricultural exporting enterprises in Lin’an are as follows:strengthening the quality and safety management, improving the internal quality, improving organizing structure of enterprises, and making full use of all the policies and platforms.