The Study Of Growth Strategies Of Hongyu Property Management Company

With the development of economic, property management as a new form of urbanmanagement into a new and flourishing industry, Showing a good momentum ofdevelopment.First, continuous improvement of policy and regulatory environment, especiallythe rapid development of the housing system reform, promote the property managementindustry in standardization, and promoted the property management. Second, China’s realestate industry will continue to maintain a rapid development. Third, as the income andeducation level of our residents continues to increase, the consumption of propertymanagement is accepted by more and more people.In this background. GuangZhou Hongyu Property Management LTD. As a propertymanagement service enterprise, after a decade of development, grows to be a company withnational qualification of A. But also there are some problems：First, the industry isincreasingly competitive; Second, the range of business and market scope of Hongyu isrelatively narrow, there is a big gap compared with the other outstanding enterprises, whichalso restricted the further development of Hongyu. Third, there has been insufficientincentives of the executive team.So, how does Hongyu rise to a new level in the next decade? Through literature reading,information and data research and discussing with experts, finally, I formulate the company’sdevelopment strategy. That is, from Guangzhou expands to Guangdong second and third tiercities, and then expands to the second and third tier cities of the central and western; and thebusiness range from a simple property management services, expands to project feasibilitystudies and property management solutions for real estate developers. Around thedevelopment strategy, the author has developed a strategic implementation plan, including toimprove the incentive mechanism, strengthen the marketing ability, talent introduction,service capabilities, build brands, enhance cash flow management.