Researching On Commercial Property Management Community Based On Company Development Strategy

with the rapid development of China's social economy and national public income and the continuous improvement of living standards,as well as the urban housing system reform gradually deepening,most urban residents through the purchase of commercial housing ways to improve their living conditions.At the same time,drive the real estate industry and its related services of real estate industry prosperous development at a high speed.Including real estate property management industry gradually evolved into a market economy under the condition of commercial operation of the service industry.All kinds of property management enterprises gradually raised,competition within this industry.Together with the owners of the commercialization of new residential quarters is the demand for property management services personality and increasingly complex,the property management company is expected to provide a comprehensive range,high level of quality property management services,forcing the property management company property management work must improve their specialization,informatization and intellectualization of the service level,meet the needs of the owners.This requires real estate property management enterprise managers must according to the reality of market expectations and requirements,accurately grasp the positioning of their respective property management company,choose appropriate business development strategy,to make the property company has sustainable competitive capability and development prospects.RE property is a property management company with a history of more than 20 years.Has now become the industry's first national domestic high-quality companies,are among the best in the industry of China for several years.However,in today's rapidly developing economy,unavoidable to face a series of challenges: the increasingly fierce competition in the industry,the present market environment already can't satisfy the requirement of enterprise development,the company's business scope and market range is relatively narrow,compared with the first-grade qualification of other outstanding enterprises has certain gap,the company's management and the strategic positioning and advanced parts of the industry,there are still some gap in the fierce market environment,RE the company's development strategy to explore the critical.Therefore,how to make a RE the development of the property management company to the next level,how to develop in line with the strategic goals for the development of the company,is the first problem of the company is now facing.Under the framework of SWOT analysis method,this article from the internal environment(strengths,weaknesses)and the external environment,opportunities,threats)analysis is RE property company development present situation.In the process of internal and external environment analysis,we use five models with PEST analysis tools for research,and then the specific inquiry RE property of the company's development strategy,and finally puts forward RE the development strategy implementation and guarantee of property management company.Thesis research will be to RE provides the reference for the sustainable healthy development of property management company in the future,for other property management companies how to provide reference for scientific strategic planning.