Study On The Market Entry Strategy Of CS Ultrasound Diagnosis Product In United States

CS Company, a leading-edge High-Tech National enterprise specialized in the productionof Ultrasound imaging system and Ultrasound transducers in China Medical Equipmentindustry, is going to enter the American Ultrasound imaging system market, which is theprimary and highly competitive Ultrasound system market in the world, and is the importantmarket to realize globalization strategy of CS company.The Ultrasonic medical imaging has been developing for half a century, especially, themore and more rapid development of Medicine, Mechanical material, Computer, ElectronicEngineering from1990s, the better and better improvement of performance, function andclinical application. Ultrasonic Imaging Diagnosis is one of the most advanced techniques ofmedical imaging diagnosis. It possesses the excellence of High Spatial Resolution, HigherContrast, Real Time High Speed Imaging, Easy Operation, Non-Contraindication,Non-Radiant, Non-Trauma, Repeatable, Portable, and Economic. Ultrasonic Medical Imagingtogether with CT, MRI and PET composes the four essential imaging diagnosis techniques inthe Clinical Medicine.At present, the domestic low and middle-end Ultrasound imaging system can competewith the products of MultiNational Corporations, but the high-end market is still monopolizedby MultiNational Corporations from US and Japan. CS Company is a leading-edgeHigh-Tech National enterprise specialized in the production of Ultrasound imaging systemand Ultrasound transducers in China Medical Equipment industry. The managerial strategy ofCS Company is to improve the capability of independent innovation, move to high-endmarket, lead and upgrade the China Ultrasound Medical imaging industries from Black andWhite system to Color system.The masses of people will enjoy the High-Tech4D Color Ultrasound system diagnosisapplication through the innovation of Cost management, lower down the price of high-endUltrasound system. CS Company is committed to raise the status of China High-end Medicalequipment industry in the international market, by having an elaborately planned Internationalstrategy to enter into overseas market.According to Manufacturer Market Share Estimates from Frost&Sullivan, the market sizeof global Ultrasound imaging system is US$5billion, and it will be up to US$6.2billion in2015, and based on a6%-8%increase yearly. The American Ultrasound imaging systemmarket enjoys around US$1.5billion, nearly30%of the global market share, and is thelargest Ultrasound system market in the world. As the aspiration for Medical apparatus manufacturers around the world, The American Ultrasound imaging system market is theflagship of the global market for development tendency of Technology and Product.It draws a conclusion on the Market entry strategy of CS Ultrasound Diagnosis Product inUnited States after analyzing macroeconomic and microcosmic environment, industrysituation and market competition, by using theory of strategy management, marketingmanagement, PEST method, Five Forces Model, SWOT method and coopetition theory, etc.