An Analysis Of Marketing Of Medical Ultrasound Products Of Shenzhen MRY Company In Brazilian Market

The medical device industry is an industry that is related to the healthy development of well-being of human kind.As an important component of the medical device industry,medical ultrasound products are an important weight to measure the development level of a medical device industry in a country.In the past two decades,China’s medical ultrasound products have developed rapidly,and China’s medical ultrasound products are no longer dependent on imports as in the past.Apart from that,more and more Chinese medical ultrasound manufacturers have begun to enter the international market.As one of the BRICS countries,Brazil has a large population and a good political and economic environment.It is a market that Chinese companies should focus on.Based on the author’s understanding of Shenzhen MRY Company,this paper studies the marketing strategy of Shenzhen MRY medical ultrasound products in Brazil through various marketing strategy analysis models,focusing on the development path of the medical market of Shenzhen MRY Company chooses.This paper uses PEST model and Porter’s five-force model to analyze the macro environment,industry environment and micro environment of Shenzhen MRY Company in the Brazilian market,in order to find out the factors affecting the marketing activities of enterprises in Brazil,and then analyze the ultrasound industry and its competition to determine the development path that companies can choose in the Brazilian market.Using the SWOT analysis matrix,combined with the company’s actual situation,choose a marketing strategy that is in line with the company’s interests in the Brazilian market.Using STP theory to analyze the segment market that Shenzhen MRY Company can choose in the Brazilian market,ater that,through the 4PS theory to design different marketing mix strategies for enterprises.Finally,a series of control guarantee schemes are proposed for the problems that may arise in the implementation of the strategy.As an important manufacturer of medical ultrasonic products in China,MRY Shenzhen is an important jigsaw for its globalization strategy.Through a series of investigations and investigations,the author summed up the marketing strategy of Shenzhen MRY medical ultrasonic products in the Brazilian market,and proposed a number of safeguards to prevent risks,so as to help enterprises to better develop in the Brazilian market.It also hopes to provide valuable reference for the expansion of other domestic medical device companies in the Brazilian market.As an important manufacturer of medical ultrasound products in China,how to differentiate its market position in the Brazilian market and rapidly increase its market share is an important component to its global marketing as a whole.Through a series of investigations and investigations,the author summed up the marketing strategy of Shenzhen MRY Company takes in the Brazilian market for its ultrasound products,and proposed a number of measures of control to prevent risks,so as to help enterprises to better develop in the Brazilian market.It also hopes to provide valuable reference for the expansion of other domestic medical device companies in the Brazilian market.