Analysis Of Influencing Factors Of Rural Information Service Based On Survey Data In Shandong Province

China Party Central Committee and the State Council gives great attention to the countryside informationization construction, promote the development of rural informatization environment optimization, the construction of rural infrastructure got further improved. Rural service information system is also constantly improved, information technology is used in the management of agriculture production and rural social management and service aspects. However, China’s rural informatization development is also facing a series of problems that need to be solved. Due to the continuous development of the market economy and construction of comparatively well-off society and China’s vast rural areas, demand of information service increases ceaselessly, China’s rural population is numerous, therefore, we need to establish and perfect rural information service for rural society, provide conditions for the flow of information, technology and education in the popularization and the development, the increasing of farmers’ income and living conditions improvement, so as can promote the rapid and steady development of rural economy. Therefore, the concepts based on in-depth analysis of rural information service related, and the rural information service research status at home and abroad were reviewed, analyzed the deficiencies in the existing research. Then, this paper take Shandong province countryside information service situation of the related survey data (including the surveyed households’ basic information:gender, age, culture level, rural infrastructure, rural information service demand and supply situation) as the basis, and quantitative survey foundation, based on the data acquisition, consolidation, descriptive statistics, correlation analysis, empirical research from the perspective of the influence factors of rural information service. Based on the above analysis the influence factors of rural information service, this paper finally puts forward a series of improving our country rural information service level, accelerate rural informatization, development of comments and suggestions.The innovation point of this paper is to analyze and Study on quantitative analysis method of information service in rural area, the factors that influence the effect of conducted a comprehensive analysis and interpretation of information services in rural areas, finds out the effects of many factors. Rural information service in China the development pace is accelerated ceaselessly, rural information service demand with the development of socialist market economy and the increasing, this paper analysis research to further strengthen the construction of the rural information service system and provide some constructive reference for our country’s rural informationization level improvement.