Research On E-commerce Modes For Small And Medium Sized Travel Agencies

With the rapid development of information technology, internet has been applied to all walks of life. It has became a definite trend that tourism industry will widely use internet in the business operation due to it’s highly reliance on information. However, travel agency can be divided into3types according to different size as large agency, medium agency and small agency. In the e-commerce market which has huge potential, large travel agencies can create their own e-commerce platform and open up the channels to the tourism e-commerce market. But small and medium-sized travel agencies can not get through this channel of the e-commerce due to the small size and strength. They can only hover outside the door of tourism e-commerce market. See from current trends, the traditional tourism market must be transformed into tourism e-commerce market in the future. If small and medium-sized travel agencies can not get through the channel of the e-commerce, they will lose in the future competitiveness and eliminated by the market.In this case, the most important thing for small and medium-sized travel agencies now is to access to the travel e-commerce market. However, in the process of small and medium-sized travel agencies to implement e-commerce, the small and medium-sized travel agencies have been unable to find an appropriate way to implement e-commerce due to the small size of and weak strategic awareness of the operators. This article will solve this problem and tries to find out the applicable e-commerce mode for the small and medium-sized travel agencies. Thus they can access to e-commerce market and be able to survive in the future competition. Only in this way can the future e-commerce market not be monopolized by the foreign travel agency or a large travel agency. Also only in this way can the china tourism industry develop healthy.The main content of the article is as follows:First of all, the article starts from related concepts of e-commerce model for the small and medium-sized travel agencies. It analyzes on the medium-sized travel agencies e-commerce and illustrates other relevant theories used in this article.Second, the article discusses and studies on the development of small and medium-sized travel agencies e-commerce which includes its development status and future development trend. The second part also focuses on problems to be solved in the process of implementation of e-commerce for small and medium-sized travel agency.Third, the third part analysis’s and spumes up three kinds of e-business models for small and medium-sized travel agencies. It analyses and illustrates for each mode in detail by SWOT analysis method. It illustrates the opportunities and challenges the small and medium-sized travel agencies are facing after use each mode.Finally, the last part takes Shanghai Business International Travel Service as an example for using the mode studies in this article. This model makes theory into practice. It describes the whole process of how Shanghai Business International Travel Service uses game theory to select and implement the above model. Also the evaluation result of the model confirms the feasibility of e-commerce model of this study.