The Small And Medium-sized Enterprise Electronic Commerce Model Study Of Quanzhou

E-commerce is the inevitable outcome in the informationization process, it is in the development of enterprises and even play a more and more important role in the country's economic development.Small and medium-sized enterprises in our country plays a very important role in national economic development, the number of small and medium-sized enterprises account for more than 90% of the total number of enterprises in our country, has contributed more than 55% of gross domestic product.However, compared with large enterprises, small and medium-sized enterprises have a weak weakness of funds, poor ability to resist risk and so on, these weaknesses have been hindering its growing important reason, small and medium-sized enterprises is faced with great survival pressure. The number of all kinds of private enterprises in Quan Zhou city has more than 120000, of which more than 98% of the enterprise is small and medium-sized enterprises, the production of small and medium-sized enterprises in the city accounted for more than 92%. From Quan Zhou economy becomes a typical "with market regulation, export-oriented economy, the joint stock cooperative system as the leading factor, a variety of economic elements common development" with its characteristics of regional economy. Quan Zhou city since the period of "11th five-year plan", actively guide the enterprises to develop e-commerce, foster new online marketing mode, e-commerce applications in the whole city scale and development level gradually improve,become a new highlight of Quan Zhou economic and social development.This article mainly elaborated the small and medium-sized enterprises in Quan Zhou how to choose the right e-business model, this article is divided into six chapters. The first chapter elaborated the paper selected topic background,significance and the purpose of this study, thought and framework; The second chapter elaborated domestic and foreign scholars for the study of the patterns of electronic commerce and its results; The third chapter mainly expounds the development of small and medium-sized enterprises of Quan Zhou, the presentsituation of electronic commerce, according to the analysis of the development of small and medium-sized enterprises of Quan Zhou now problems of electronic commerce; The fourth chapter is the core part of this article, mainly expounds the choice of small and medium-sized enterprise electronic commerce model of Quan Zhou, First of all, the comparative analysis of 11 kinds of e-commerce mode,combining the three factors influencing the mode choice, it is concluded that for the electronic commerce mode of small and medium-sized enterprises of Quan Zhou have: third-party platform, ASP model, collaboration platform, finally proposed a selection for enterprise electronic commerce model; The fifth chapter is case analysis,text will be a concrete analysis of a small and medium enterprises in Quan Zhou to carry out the third-party e-commerce process, thus confirming the fourth chapter puts forward Suggestions.Finally the sixth chapter is the conclusion and prospected.Based on the elaboration?analysis?reasoning,it is concluded that the most suitable for samll and medium-sized enterprises of Quan Zhou electronic commerce pattern is a third party platform,and select a typical small and medium-sized enterprises in Quan Zhou to practical combined with theoretical way to verify the concusion.