Research On Application Mode Of Electronic Commerce For Small Medium-Sized Enterprises

Stepping into 21 centuries, small and medium-sized enterprises have become the basis of states economy and mostly active factor for social economy, which are the key factors for social economic development and social prosperity and stability. Meanwhile, the small and medium-sized enterprises are facing the stern challenge and the new development opportunity, using Electronic Commerce to alter the traditional enterprise is the important way that the small and medium-sized enterprises improve the overall quality and market competition ability, realize the leap development. The core of economic globalization is the informationization, and the core of informationization is Electronic Commerce. Electronic Commerce takes the important role on informationization, in recent years it has obtained the vigorous development in our country. However, Electronic Commerce was still in the primary development phase embodied on the partial, separate and the spontaneous aspects in our country at present. The infrastructure standard is inconsistent, the primary standard is not unified, the application pattern is indefinite, and these have become bottleneck which hinders electronic commerce to be fast, standard and an industrial production development in our country. How to develop the Electronic Commerce and how to choose modes of small and medium-sized enterprises are critical, which immediately affect the development advancement of imformationization in our country, and play the importance of Electronic Commerce industrial development.The majority of small and medium-sized enterprises exist in the small scale, weak competition, and taking the traditional way is not correct for fast development, only adopting new Electronic Commerce operation pattern fast corresponds the market opportunity, cuts the cost, raises the efficiency, which make the small and medium-sized enterprises in an impregnable competition position. The thesis have research on the Electronic Commerce development application mode of small and medium-sized enterprises according to their characteristics, and these have the important meaning for promoting the small and medium-sized enterprises development.Firstly, this thesis has analyzed the Electronic Commerce application present situation in the domestic and foreign country and application residual problems; the second part has analyzed the Electronic Commerce application environment and the internal and external conditions of the small and medium-sized enterprises; the third part has studied Electronic Commerce application mode of the small and medium-sized enterprises, provided OPDAC five stages application mode; the fourth part has first constructed information level evaluation index system of the small and medium-sized enterprises, and then used Gray Synthesis Evaluation to compute enterprise standard informationization interrelatedness, which helps to choose Electronic Commerce application mode of small and medium-sized enterprise; the fifth part has designed computer aid system for Electronic Commerce application mode; the sixth part has take the empirical study on ZhongTong Enterprise, finally the result has indicated that the application mode and choosing method is practical and feasible designed by the thesis, provided the implementation countermeasure in the future.