The Feasibility Study Of The Real Estate Construction Project A

According to the background of a big Hong Kong realty company, the article isfocused on the feasibility study of a projection in Jinan. Shandong. We analyze thefactors, compare the advantages and disadvantages, and propose improvements. Thenthe invertors can have a visual judgment on the projection.The research is divided into two levels, both in national economy and the projectitself. First, rfom a strategic view, we use the PEST analysis to analyze the presentrealty market and the macro environment of the realty development in Jinan. Then weanalyze the developing strategy, the advantages in commercial running, the trend infuture, and the important factors of exteiror investment climate. Second, from its ownview, we do the analysis on general program, the development condition and supportingfacilities. We do the market analysis, apply economy analysis and use uncertaintyanalysis to evaluate the anti-irsk ability of the projection. We also analyze the socialeffect of the projection. Finally，we pick up some accessible improvement.As a fore running and fundamental industry in the national economy, realtybusiness，s development is veiy important for expanding domestic demand andpromoting the economic growth, it has become a pillar industry in national economy.However, due to the real estate market is too hot，on the one hand, the state strengthensthe real estate market monitoirng, the real estate market further regulates, it’s no longerthe same as the moment it was paved with gold; On the other hand, in recent years theincrease of the real estate enterpirses also make the pressure of competition increased.Therefore, the choice of the real estate development area and project becomes a toppirority of the success of a estate project, it is the key of ensuring corporate profits andmake the enterpirse in an invincible position in the fierce competition.The thesis from a practical point of view analyzes all aspects of the evaluation at theearlier stage of a real estate project development, so that the real estate enterpirse has agreater awareness of the project situation. It can represent the benefit feasibility fromevery angle and lay the foundation of making the right decision for investors.