The Application Of A New Product Project Management Research

With the development of new technologies and intense competition in the market,most enterprises are facing increasingly shorter product life-cycle pressure. It is nolonger possible that one product or one best-selling model can dominate the market formany years. For companies which want to remain competitive in the industry,developing new products is of great strategic significance. New product is an importantpillar of the survival and development for companies. Companies must assess thesituation constantly, and develop new products and promote the new products to marketquickly to meet changing market needs, so as to maintain the vitality and fierce globalmarket competition and gain a foothold.A business enterprise is transformed from a research institutes, which has been relyon long-term financial support from state, and now it has to be self-financing. In thebrutal market competition environment, to survive this business enterprise must developmarkets, active markets, and even make markets. However, since the conversion, thisbusiness enterprise has been facing some problems, such as a single product structure,slow market response, long new product development cycle. In recent years, how totake full advantage of its strong technological strength and rich human resources, bemarket-oriented, adjust product structure, and rapidly develop high quality newproducts and implement industrial production, dominate the market, be recognized byconsumers, achieve good economic efficiency and broaden spaces for development, isfocus of this business enterprise.Focusing on the in-depth analysis on the aspects of project management,communication management, confliction and coordination, this thesis will apply thetheoretical knowledge of modern project management, use the typical and successfulnew product project-the "double-longitudinal-mode frequency stabilization of laserinterferometer" as an example, and aim to identify the problems and summarize thesuccessful experience in the new product R&D process. Meanwhile, this thesis willuse advanced project management methods and tools to explore how the projectmanagement, communication management, confliction and coordination management have been applied in the business enterprise, and try to find the best management modeland process for this enterprise business to maximally solve existing problems,improve operational effectiveness, and provide some reference on new product projectmanagement to peer business enterprises.