Ads Semiconductor Company Business Strategy Analysis

ADS semiconductor is a US enterprise with high-tech. This enterprise has the common features of traditional high-tech enterprise, which is, high innovative, high investment, high growth and high risk. How this enterprise to comply with the market competition in the global economic? How to integrate the resources in the dynamic environment? How to make the sustainable development and create more value? The strategy for all above items will determine the success of the enterprise. The paper is using the theory of strategic management and doing a lot of analysis for the challenge and problem of operations management in ADS semiconductor. And then provide the suggestion on investment strategy, product strategy, marketing strategy, service strategy.In the first place, the paper clarify the background and meaning for this research. And then combine the theory of strategic management to find out and define the research method. Next, the paper introduces the general information of ADS semiconductor and revenue status. Then, analyze the operation status by core competence, resource and organization chart. The paper also brings out the problem and challenge of operations management in ADS semiconductor by the analysis of macro-economy affect, internal operation issue and challenges from the competitor in semiconductor field. Last but not the least, the paper propose the suggestion on investment strategy, product strategy, marketing strategy, service strategy.