Study In Tourism Marketing Of Nanjing City Based On Integration Of The Resources

In recent years, the tourism marketing followed the tourism like a raging firedevelopment situation has aroused more and more people to pay attention. Each tourism cityon a grand scale carries on the tourism marketing in abundance. At the same time, each scenicsite, the tourism enterprise for capture the source of tourists market but to launch the intensetourism marketing competition. From this, because is short of the effective resourcesintegration and the idea plans, a series of questions along with. Under this background, thecity tourism marketing research arises at the historic moment.This article uses the method which the theory exploration and the real diagnosis researchunifies, the synthesis utilizes, natural resource economics, tourist economics, urban economythe domain and so on the marketing study related theory, has carried on the analysis to theNanjing city tourism marketing present situation and the question;In this foundation,designed and has planned under the new situation Nanjing city tourism marketing plan. Thisarticle subject partially including following four parts:The first part is the article rationale. Survey tourism marketing elementary theory,tourism marketing newest idea, resources integration theory, resources integration theory intourism marketing application significance and so on.The second part has carried on the analysis and the summary to the Nanjing city tourismmarketing present situation and the existence question, proposed in this foundation based onthe resources integration Nanjing city tourism marketing necessity.The third part has first carried on the detailed analysis to the Nanjing city tourism market,then has made the essential analysis to the Nanjing tourism city marketing environment;Butafter acts according to the Nanjing tourism market present situation and the peripheral marketcompetition condition, has carried on the localization to the short-term Nanjing tourismmarket.The fourth part, designed and has planned under the new situation based on the resourcesintegration Nanjing city tourism marketing plan. First has determined the tourism marketingbasic idea;After analyzes and has compared the common tourism marketing pattern, proposedsuits Nanjing city "the integration marketing horizontal marketing" the dual tourismmarketing pattern;In this foundation, has carried on the analysis and the limits togovernment's in region tourism marketing function localization;Finally, designed and plannedbased on the Nanjing city tourism resources characteristic concrete motion conception.This article on the Nanjing city tourism marketing plan applied research is to tourismmarketing theory rich and substantial, the resources integration theory in the tourismmarketing application exploration, has the certain reference function to the Nanjing citytourism marketing activity, at the same time also has the certain model significance to othertourism marketing research.