The Research On The Influence Of The Social Network For Small And Medium-Sized Enterprise Transformation And Upgrading

Small and medium-sized enterprises (SMEs) due to the large number, wide distributions, great contributions, various forms, operating flexibly and other features, they are called "the most dynamic economic cell" and "stable social shock absorbers". And they have generally received attention from countries and regions of the world. SMEs are an important driver of economic growth, an important channel of social employment, an important force for technological innovation. SMEs are an important guarantee for national economic stability and social stability. In short, SMEs in the national economy are no longer the supporting role of large enterprises, but a major driving force of the national economy growth and social development and progress.SMEs in the economic and social development process, the same man for all things, can not escape the "survival of the fittest" competition law. In recent years, the economy has been unable to calm:the rising interest rates, labor costs increased year by year, increasingly scarce resources, non-stop rise in prices of raw materials, environmental costs increasingly higher, and so on. SMEs’cost advantage is gradually lost and profit margins continue to shrink. Domestic and international economic situation is constantly changing; many SMEs can not adapt the changing economic. Especially in2011, a lot of SMEs in China have been eliminated by the competitive market. SMEs in China face enormous opportunities and challenges, they should how to deal with? Transformation and upgrading can be described as an important strategic choice for SMEs’survival and development. On the basis of summing up the research of the domestic and foreign scholars about the social network and business transformation, this study selects SMEs as the (?) earch object, and selects the small and medium-sized manufacturing enterprises of Zhejiang Province for the study sample. This study analysis the promoting effect of social network’s acquisition of human resources, capital and technology. Finally, by the way of theoretical analysis and empirical analysis, proved that the promoting role of the social network for SMEs in transformation and upgrading.The results show that corporate social network can be from two aspects of the structural dimension and relational dimension in the role of absorptive capacity of the enterprises themselves, playing a huge promoting role in SMEs’transformation and upgrading. At last, on the basis of the conclusions of the study, this study draw some revelations, and made some suggestions:SMEs in order to transform and upgrade successfully, they should actively build external social networks, and give full play to the absorptive capacity of the enterprises themselves. And SEMs should constantly strengthen the nodes (including business, government, financial institutions and research institutions) and the cooperation between the network relations. In addition, the government should actively create a policy support environment for SMEs, and build a social network platform. The government should promulgate much more co-operation policy for the enterprises and banks, establish multi-channel financing system for the SME to solve the problem of enterprise funds, to promote the rapid development of SMEs.