The Improvement Research Of The Organizational Capacity Level Of Crm Software R&D

CRM software R&D of DC company present poor performance on organizational efficiency, due to fast change of customers’ needs, difficulties in cross-team collaboration, low team cohesion, overtime work, staff turnover and other problems. This paper interprets the required ability to solve these problems, from the perspective of the level of R&D organizational capacity.The paper interprets with the main line of organization-team-the individual, support CRM research and development strategy. First, summarize the background of the industry and DC Company and the composition of the industry’s software capabilities. Then, put forward the composition of the organizational ability of the DC, CRM R&D and propose a update model to improve it, by scanning the present ability. Corresponding to the direction of CRM Research and Development strategy, the capacity of the model is classified into three levels:organizational dimensions (the methodology of the R&D processes and software systems, organizational structure and responsibilities, knowledge capability, driving forces, the decision-making power, Talent Development Plan), team dimensions (Project Management and Controlment, Communication, Leadership, Collaboration force), individual dimensions (career Development, Staff values, General and professional capacity). Finally, according to the actual situation of the CRM development, the Paper proposes the countermeasures to improve the organizational capability.This paper makes a case study with the actual software development companies, sums up some conclusion which provides some measures and methods to improve CRM R&D abilities of DC Company, also has some reference value for project-oriented small and medium-sized software research and development companies. In view of lack of theory study, the paper also provides some idea on software research and development study to supplement.