Study On The Smart-Phone Competivtive Trategy Of China Mobile

The reunite of tele-communication began on May24,2008and the3G licenses were released on Jan7,2009, the Chinese market of CMCC has been in a new state.The time of3G is coming. CMCC won the license of TD-SCDMA, CHINA TELECOM won the license of CDMA-2000, And CHINA UNICOM won the license of WCDMA. A competition in3G market is going on now.The first is about criterion competition; the second is about net quality competition; and the third is operation of Smart-phone’s competition. Smart phone will be one of the most important battle fields in3G competition.The complex market environment make scientific strategy for development and competition urgently. China Telecom and UNICOM are two chief competitors of CMCC; How to adapt to the environment, solve the problems, take the challenge, and catch up the others’is hard work that we have to do. Porter’s theory of enterprise strategy localization, study the inner environment and outer environment of CMCC, and give out the competitive strategy and the methods to achieve it. All is thesis contains seven parts. The first part-Introduction proposes the problem. The second part is s brief of theory; and third part is simple introduce of how to operating Smart-phone; forth part give some comparison of operating between abroad an domestic; five part makes detailed analysis on inner and outer environment of CMCC,Makes research on our company’s manage environment in the following aspect:Macro-economic and technology environment, competitors, network, distribution and service. In the sixth part, according to the analysis of SWOT, tables a proposal on competitive strategy of CMCC,The seven part works out the three part arrangements for cooperation;...