Research On The Competitive Strategy Of Dalian DG Mechanical & Electrical Engineering Co.,Ltd.

Since the 18 th National Congress of the Communist Party of China,the national economy has entered a new normal.The government's macro-control of the infrastructure industry and the construction industry has greatly affected the development of the electromechanical installation industry.At the same time,the competition in the electromechanical installation industry in Dalian is extremely fierce,and the competition of various enterprises in the industry has entered a stage of white-hot.In the face of the sluggish market environment and fierce competition environment,Dalian DG Electromechanical Co.,Ltd.has not yet had a clear direction in its development strategy.Therefore,Dalian DG Electromechanical Co.,Ltd.has broken through the development limitations in the externally depressed market environment,formulated an effective competitive strategy,and occupied the commanding heights of market competitive advantage,which has become the core starting point of this paper.This paper sorts out the relevant theories of enterprise competition strategy,combining the author's many years of work experience and understanding of the industry.On the basis of sorting out a large amount of data,a comprehensive analysis of the company's external macro environment and industry competition environment is made,and the position of the company in the industry is clarified.Secondly,this paper analyzes the internal financial,technical,construction,human resources and marketing of the company,and confirms the resources and capabilities that the company currently has.Finally,through the SWOT analysis of Dalian DG Company,this paper determines that enterprises should choose differentiated competition strategy and formulate differentiated strategies in terms of brand,technology,customer service and marketing strategy.In addition,this paper also proposes measures such as corporate culture change,organizational structure optimization,information construction and employee incentives to ensure the implementation of the competition strategy.Through the research on the competition strategy of Dalian DG company,this paper hopes to provide guidance for Dalian DG company to provide scientific competition strategy,and it can also provide certain reference value for the development of competition strategy for the same type of enterprises in the electromechanical installation industry.