Analysis Of The Mechanism Of Corporate Social Capital On Business Model Innovation

Prahalad and Hart, the private sector can be a revolution in the bottom of the pyramid market through business model innovation to address the underlying poverty of the people, as well as business and reach new markets. Prahalad BOP group as potential consumers can buy from the BOP market, to buy the product obtained profit in the enterprise business model innovation. Coca-Cola MEP project is the typical market development BOP market, business model innovation, has become a classic case of industry, it is worth to go into details.Corporate social capital is gaining access to scarce resources, a capability is an important part of the competitiveness of enterprises, a very close relationship with the enterprise business model innovation. Form of business model innovation, the establishment of corporate social capital based on trust and relationship network can reduce the internal and external transaction costs, and promote the absorption and diffusion of knowledge, technological innovation, and optimal allocation of resources, to maintain the stable development of enterprises.In this paper, the corporate social capital theory, the BOP strategy and business model innovation theory combing, focusing on how social capital on business model innovation that companies in the process of innovation and business models, the behavior of corporate social capital is positive, promoting the rapid development of enterprise role is very clear. Thus construct the analytical framework of corporate social capital resource development business model innovation, on this basis, recommendations on how to improve the business model innovation, promote the healthy development of enterprises with a certain reference value. The main conclusions are as follows:(1) sort out the corporate social capital theory, the BOP strategic theory and business model innovation, combined with a business case analysis. That corporate social capital can play a positive role to some extent, the business model innovation.(2) corporate social capital in the BOP market, business model innovation, analysis of corporate social capital through the "transaction costs","optimal allocation" and "knowledge dissemination","technology spillover","risk control" of commercial the mechanism of the model innovation, the establishment of the innovative mechanism of action of the BOP market marketing business model in the Corporate Social Capital Perspective analytical framework, the establishment of a complete enterprise social capital closed-loop circulation patterns.(3) According to the Coca-Cola Company, the status of the BOP market, business model innovation. Studies of corporate social capital play a support role for business model innovation to promote the rapid development of enterprises, demonstrated the necessity and feasibility of the Coca-Cola Company on the business model continues to be improved, and recommendations. Provide reference for enterprises.The innovation of this paper is that the characteristics of the BOP market and low-income groups, the theoretical basis for the analysis of corporate social capital, business model innovation in the Coca-Cola Company for analysis and marketing strategy recommendations can learn.