Dali Power Supply Bureau Relationship Marketing Research

Chinese electric power market reform is phased, step by step manner. Market-oriented reforms to the electricity companies raised many new problems, especially the marketing face serious challenges. How to actively organize and efficient marketing system, the implementation of flexible and effective marketing strategies and service support system, efforts to open up electricity markets to tap the potential of electricity, the power company to expand market share in the region has become an urgent need to address supply issues Enterprises.This article will introduce the idea of customer relationship management, marketing electricity market in which to study the power of customer relationship management-based marketing strategy. First introduced the concept of electric power marketing, power products and power analysis of the characteristics of marketing, from the macro environment and micro environment and competitors, three aspects of the power marketing environment is analyzed, and presented the customer delivered value and customer satisfied with two kinds of electricity consumer behavior theory. Then introduced the definition of customer relationship management, the background, characteristics and composition of customer relationship management systems and functions. On this basis, describes the power companies need to carry out customer relationship management, analysis of the electrical characteristics of enterprise customer relationship management and customer relationship management, enterprise power function of the system. Then, based on the customer delivered value theory and the theory of the power of customer satisfaction marketing strategy, marketing strategy specified power companies mainly include two aspects:the implementation of full service marketing and building a power enterprise CRM system. Among them, the services marketing is "customer centered" service concept of the specific embodiment, the CRM system was implemented to better marketing, software support services. Finally, the Dali Power Supply Bureau, for example, by analyzing the power supply bureau Dali marketing strategy and marketing, construction of information technology systems, customer relationship management based on the electricity market feasibility and effectiveness of marketing strategy has been verified.Paper the main results obtained are:analysis of the power companies need to implement customer relationship management, customer relationship management company that the power characteristics and power consumption of the product characteristics of the process is closely related to the analysis of customer delivered value theory and the theory based on customer satisfaction marketing strategy of the electricity market and electricity power supply bureau through the analysis of Dali, the application of marketing strategy and the results achieved to verify the power-based customer relationship management marketing strategy of the feasibility and effectiveness.Through study of this paper, power companies can not only innovative marketing ideas, stimulate demand for electricity for the power company to tap the potential of the target market to promote the sale of energy products provide a reference, but also promote the sound development of the power companies, power companies and to achieve social benefits.