Public Policy Perspective Of Yunnan Tourism Standardization Management Research

Tourism standardization work is a new field. Standardization first originated in industry, then gradually applied in the area of services, tourism areas. With the vigorous development of tourism industry in our country, to realize the goal of great tourism country in the world, will need the tourism standardization technical support and assurance. Tourism standardization work can promote tourism science development, is to improve service quality, regulate tourism travel market order, strengthen the competitiveness of the industry of tourism, strengthen the supervision and management and improve the tourism industry level of public service the important means. The communist party and the government pay attention to the tourism work, the development of the tourism industry, tourism standardization work put forward higher requirement. The national tourism administration issued the "national tourism standardization development planning (2009-2015) of the national tourism standardization work in2009,. Yunnan tourism standardization work starts in such a background,Starting from the market failure, social failure perspective, this paper analyses the necessity of the government regulation and tourism regulation, then it points out that the tourism standardization work plays an important role for tourism development, which acts as the quality regulation of government regulation. And through comparing the advanced foreign tourism standardization work with the national and comparison with the related provinces tourism standardization work progress degree, it points out the present situation of the development of Yunnan tourism standardization, the existing problems and analyzes the reasons. Finally, it pointed out that tourism industry management standard is a kind of public policy, and in the light of Yunnan Province Tourism standardization work existence question, and puts forward the corresponding policy recommendations. First, a tourism industry policy required by the provincial government strategic planning; Second, it is related to the tourism industry of Yunnan province standardized public policy classification; Third, it is a multiple of the preferential policies to support the tourism industry of Yunnan province standardization construction; Fifth, it is to enforce, supervision, the implementation of Yunnan Provincial Tourism Standardization construction.