Research On The Development Of Tourism Industry In Yunnan Province

Yunnan province is one of the most enriched provinces of the tourism resources in our country. After the reform and opening up, relying on the unique advantage of tourism resources, Yunnan province actively develop and cultivate the tourism industry. The tourism industry of Yunnan province smoothly realize the transition from " career reception " to " economy industry ", and then to "pillar industry". Industry scale expands and industry position rising unceasingly.At present, the tourism industry of Yunnan province has entered the period of strategic pillar industry construction. Yunnan is at a critical period from "a big tourism province" to "a powerful tourism province" across. So the tourism industry of Yunnan province urgently needs to widespread attention and strong support from all sectors of society and support. As the core of modern economy, Finance plays an important role in the process of the development of the tourism industry of Yunnan province. Financial body, such as banking institutions, securities companies, insurance companies has played a very good supporting effect by the means of credit funds putting in, capital market financing, travel safety ensuring and so on. The rapid development of tourism industry of Yunnan province depends on the effective financial support. Only through various channels to gather and integrate the financial resources, expand the amount of funds, increase capital investment, optimize the tourism financial services can the tourism industry of Yunnan province be promoted the continuous, healthy and rapid development.The paper in-depth analysis the mechanism of financial support for the development of tourism industry from two perspectives:marketability financial support and policy financial support. On the basis of that, paper objectively overviews the financial support current situation of the tourism industry development in Yunnan province. Then the paper points out the existing problems, and digs deeply causes of problems, finally puts forward relevant policy suggestions. For Yunnan province, there are still many problems in the process of finance supporting the development of tourism industry. Financial institutions to the attention of the tourism industry development level is not high enough, the support is not enough big. Financial support lacks of power to the overall, and cannot meet the demand of the tourism industry development. About what caused the financial support for the tourism industry development predicament, this paper argues that including the cause of the big economic environment constraints, both including the cause of financial system intrinsic mechanism, the characteristics of the tourism industry itself, the change of government function and so on. Finally, the paper points out that the development of tourism industry of Yunnan province should follow the general idea "marketability financial support is the main part, and policy financial support is the assistant part". Namely, strengthen the leading role of marketability financial support for the development of tourism industry, at the same time, perform the guiding role of policy financial support for the development of tourism industry.