Study On The Factor Of Consumer’s Demand Of Carbon Label In Consumable Market

Low-carbon economy has become a trend of development of the world in future, andmany countries have made the strategy of low-carbon economy according theirsituations one after another. So we need to construct our carbon label system as soonas possible, for the challenge of carbon-label’s competition on the world in future.This paper introduce the significance of low-carbon firstly, which green house effectwould bring the climate disaster in future. And describe the situation of low-carboneconomy’ severity competition on the world. Then reasoning the important oflow-carbon economy in consumer reign theory. Consumer choose the goods withcarbon-label to buy by carbon-label in consumable market, in this way, thenon-low-carbon goods will be washed out, so we can make the low-carbon economytrue. Based on this theory, the questionnaire on consumer’s demand of carbon-labelhad been designed, and the statistical inquiry have done at random in internet, then thedata from inquiry was analyzed by multi-linear regression, and we got the dominatingfactors of consumer’s demand of carbon-label and worked out the price of thecarbon-label in consumable market. At last, the paper make some proposals on how toconstruct the carbon-label system and how to do the low-carbon brand marketingaccording the conclusion of the quantitative analysis.The result of this paper reveals that age, knowledge of low-carbon economy andlow-carbon brand marketing are the dominating factors of consumer’s demand ofcarbon-label. So, we should propagandize the low-carbon economy, in order to makeconsumers learn more knowledge about their consumption how to impact onenvironment. And point out that low-carbon brand marketing is the trend ofenterprise’s brand in the future. In addition, we should attach importance to researchof carbon-label and low-carbon brand marketing.The research use the multi-linearity regression, literature search, questionnaire’s asking, mathematic model and so on. The research got the dominating factors ofconsumer’s demand of carbon-label and the price of carbon-label.The researches on carbon-label in China mainly focus on literal introduction fromoverseas. This paper research on the practical case, and use the multi-linearityregression to analyze the factors of the demand of carbon-label quantificationally. Inaddition, the price model of consumer on carbon label need to more research forgetting the perfect model.