HC Company Product Diversification Strategy Research

It is a wondering for all the hi-tech companies which obtain the initial success, how to choose the suitable strategy and promote the swift growwth? It is doubtless that the product line strategy is one of the key factors; it is of the vital importance of a company.This essay mainly to the theory of strategy management, diversification strategy theory, market segmentation theory as the research foundation, Using the methods of literature study, investigation and comparative analysis and other research methods, the integrated use of PEST, SWOT analysis tool, in the industrial automation and control industry of HC company as the research object, to its product strategic environment, strategy the target, strategy and concrete contents, measures and effects of whole process research.First, analyze the marco enviroment, industrial competitive context and current situation of the HC Company therefore to specify the advantage and shortcoming via the internal and outside survey of the HC Company product strategy. Second, formulate the product diversification strategy based on the prophase research and elaborate the target and specific contents. Third, this essay research the implementing condition of the product diversification strategy which including the supporting measures, Effect evaluation, risk prevention. In the course of the study, this essay by the contrast method, analyze the marketting data and financial index to improve the correctness and effectiveness of the product diversification strategy of the HC Company.This essay comprehensively researchs the overall process of the product diversification strategy and raise the improvement measures of the HC Company products strategy, it is predict that, this essay will promote the ecnomic effectiveness and strategical competiveness of the HC Company.lt is also can be a reference to other hi-tech companies.