Research On Sport Tourism Of The "Migratory Birds" Old People In Haikou

The author survey and analysis "Migratory birds" the old sports tourism in haikou by questionnaire method, mathematical statistics method, the literature material method, expert interview method."Migratory birds" recently is the popular endowment. Old people lives in different back and forth cities and regions according to the season changeover and mood changes. Aging has inspired the country’s aging tourism market, retirement family of good economic condition who loves travelling enjoy the endowment of sports tourism, Hai kou is their ideal endowment heaven. In this context, the author investigate sport tourism of the"migratory birds" old people. This paper understood、 surveied and completed the investigate,relying on the life way and the pursuit of the"migratory birds" old people in Hai nan province, relying on the development direction and trend of old tourism in Hai kou city.The conclusion:the"migratory birds" old people’s basic situation including balanced sex ratio;60-70years old;northern region; high school, college education;teachers, workers and civil servants;the winter, tourism, rehabilitation for the main purpose; family travel; stay for four months;301-500yuan of consumer spending. They choose sport tourism projects by others.They choose participating sports tourism projects, primarily including park fitness, fitness sports activities, mountain climbing, sea fishing. They satisfied the project. They choose watching sports tourism projects, primarily including sports exhibition. They lowly satisfied the project.Suggestions:the development of "Migratory birds" old people sports tourism need special social institutions and policies. It solves good management, medical and traffic three big problem. Strengthen the market operation and government regulation make the development of the product."Migratory birds" old people with family, friends, peer, pay attention to other industries and "migratory birds" combination of sport tourism, meet a "migratory birds" all the needs of old people at the same time, to meet the different needs of family and friends. It increased special investment for "migratory birds" sports tourism old people development.