Research On Enhancing The Competitive Strategy And Tactics Of China’s Luxury Industry

Chinese consumers have become the worlds largest luxury goods group, one of the rapid growth of domestic consumption, the global luxury goods consumption abroad also plays an important consumer market share. Three decadesofreform and opening, along with Chinas rapid economic development, emerging market, a large number of new rich, especially in high-end market over the past decade Chinas leaps and bounds form is overwhelming, amazing. European and American luxury market in the shadow of financial crisis, the current slowdown, the rise of Chinas luxury market as the future developmentof European and American luxury companiesNew World.The occident countrie shave a long history of study on luxury brand management otherthan China, and they own a lot of classic books in this file d. Ho we ve r, the c urre nt luxury re se a re h in C hina is limite d to the consuming motivation and marketing strategies. Both domestic and abroad, there are only a few articles to analyze the development strategy of China’s luxury industries at the viewpoint of the whole luxury industry, though most take brand management and marketing strategies as a breakthrough point, the analysis of which are not comprehensive. The viewpoint of this paper is not strictly profound; however, through hard working to collect all kinds of data, hoping to study deeply into the development strategy of China’s luxury industries from the whole luxury industry development point of view.In this paper, first of all luxury goods and luxury goods industry has been re-defined, while in the definition of luxury has been the formation of dynamic map. The luxury goods but also for the formation ofdynamic graph analysis of the luxury industry conditions below providesa basis for analysis.A series of analysis has been made to the industrialdevelopment conditions through ‘diamond model’, from productionand demand factors, related industry, horizontal competition, thegovernment and opportunity etc., and then summarize the positivefactors and restrictions on the development of our domestic luxuryindustry.The strategic objective system of our domestic luxury industrydevelopment has been made after detailed analysis, including threeaspects: strategic guideline, strategic target, and strategic thinking.Finally, this paper takes systemic demonstration as how to achieve thegoal on strategic actions, mainly from three aspects of the government,enterprises, and public, hoping to find out a suitable developing way forour domestic luxury industry. At the end of this paper, a briefexplanation has been given for the conclusion and the further researchorientation.First of all, in order to build a large number of international influentialluxury brands, our domestic luxury industry should lay stress on talentscultivation, technology innovation and brands promotion, so as toimprove the quality and attraction of the products. In this process, thegovernment support is an indispensible key factor, becausegovernment can not only guide the development of our domesticluxury industry from the aspect of market and industrial structure byadjusting luxury taxes, but also lead the establishment of luxury industryassociation, which would propel the development of our domesticluxury industry more effectively and systematically.