In The Business Exhibition Cultural Connotation How Performance Research

Enterprise exhibition is the vigorous development of China’s exhibition industryis an important part.Enterprise Exhibition for enterprise product marketing to provideeconomic benefits at the same time, to promote enterprise brand image and promotionplays an irreplaceable role, become the important carrier of corporate culturedissemination. In a single business exhibition objective premise, create subjectenvironment, the spread of corporate culture connotation, in recent years the exhibitionreflects the essential characteristic and development trend.This article is divided into eight chapters, four parts. The first part, through theenterprise exhibition phenomenon research, focusing on the development of enterpriseexhibition research paper, summarized the domestic and foreign present development,elaborated the research significance and methods. The second part, through to the"exhibition" and "corporate culture" of the concept of the exhibition, to understand thedevelopment course, characteristics and forms of understanding of enterprise culture,organizational structure and meaning structure. The third part, through to the enterpriseexhibition features, the connotation of enterprise culture, the exhibition organizationand mode of operation and other aspects of mutual interrelations and applied research,presents exhibitions of enterprise development is the booster, the connotation ofenterprise culture is the soul and core business exhibition view. The fourth part,through the enterprise culture explicit form and connotation of the spirit of the twoaspects, elaborated the enterprise culture is applied to guide the practice of enterprisesexhibition, exhibition and promotion of enterprise culture to realize benefit win-winexhibition aim.The aim of the paper is based on the characteristics of enterprise culture enterpriseexhibition, the explicit form and spirit connotation, exhibition organization and modeof operation and other aspects of mutual interrelations and applied research, putforward the connotation of enterprise culture is the soul of enterprise exhibition andperformance of the core point of view, and applied to guide enterprise exhibitionpractice, realize the exhibition benefits and enterprise culture to promote win-winexhibition aim.