The Research On China’s Agricultural Brand Building And Government Policy Support

Brand had been a new competitiveness of agricultural products in21century．Brandconstruction helped to sell agricultural products in high price，which would improve the incomestatus of farmers．Brand construction of agricultural products was also helpful to promote thenew socialist countryside construction．As a symbol of high quality，agricultural brand wasaccepted by the whole society gradually．This paper mainly researched the brand construction ofagricultural products in China and the agricultural products brand building can not be separatedfrom strong government support．This paper，starting from the review of relevant theories of construction of agriculturalproducts, analyzed Construction of agricultural brand in theory．Now，the brand construction ofagricultural products has made some progress，but there are still many problems，Mainlymanifested in the uneven distribution of agricultural products brand，the weakness influence，small-scale and low-value of brand，and so on.The main reason is there is not enough supportingfrom government.Analysis of the above problems，the paper put forward several countermeasures to enhancethe brand construction of agricultural products in China．Firstly, to construct industrial policyconducive to the development of the brand of agricultural products；secondly, to build thehuman resources policies conducive to agricultural development of the brand；lastly, buildingfiscal policy which is conducive to the development of the brand of agricultural products．...