Research On The Evaluation Of The City Sightseeing Bus Tourists Experience

At abroad, city sightseeing bus has a long history,which is the city’s beautiful landscape and popular with many tourists. The scale of the enterprise of the tourist bus is also very large which manages many buses in famous cities around the world, In China, sightseeing bus started from the end of the last century,mainly in some coastal tourist city,such as Xiamen and Shanghai.In the early stages of development, bus managers optimistically prospected the development of the city sightseeing bus. However, with the bus running, the problem of low traffic is gradually exposed. Finally, sightseeing buses stop operating.This article from the perspective of the tourism experience,designed three variables into the research system,including tourism attraction, tourism transport and tourism services.In this article,the author proposed a evaluation of tourists experience model. Exploring the factors of the evaluation of passenger experience is to help the city tourist bus operators better grasp the need of passengers, and provide high quality services, solve the problem of poor management.The paper constructs the dimension of the range of measured variables through literature review, and establishs the final dimension for measured variables by intensive interview with people who worked in the city sightseeing bus and experts. Based on the questionnaire investigation, the data was analysed by the method of factor analysis, one way-ANOVA, Independent samples T-test, correlation analysis, regression analysis, paired sample T-test through SPSS software and IPA. The concutions are followed. The first one is thatThe influencing factors of the evaluation of tourist experience include"the information and sales","the traffic situation"," the urban landscape and climate"," services of vehicles and hardware facilities,""ticket and the attractions’.The second one is that some of the Individual properties of the passengers on the evaluation of the city sightseeing bus experience exist significant differences with the actual perception of the elements.The third one is the evaluation of the tourists experience is positively correlated with visitor satisfaction and loyalty, satisfaction and loyalty was positively correlated.The fourth one is that there are significant differences between expectations and actual perception in the vast majority of indicators;The fifth is the importance and perception of "higher standard of driving"" beautiful city building"and other factors were higher than the average, the actual perception of "the vegetation does not block line of sight vision "and other factors is higer than average,but below importance is below the average value, the importance of perception and perception of "free tourist brochures"" official website can be booked in advance "and other factors are below average.value.Finally, the author gives some suggestions of how to improve the evaluation of the city sightseeing bus passengers experience.Such as expanding the known range, integrating tour routes into the city’s character, enriching the tourism products,improving the structure of the ticket,introducing preferential measures to improve service quality.