| The villa is the object of this study. Traditional sense of the narrowly defined concept of the villa is as a second home, is "A typical garden apartment with a two-tier framework or masonry structure. Maybe it has a entrance hall, porch, but it did not lift with the building."The growth of China’s real estate market growth rapidly, the villa’s concept gradually being understand, known and accepted in China, and generated the variety of forms. However, in China, with the development of commercial housing, the definition can’t be well defined. Regardless of how the function expanded of the villa, and species evolved, Jin Mao Tower held the "ShangHai villa conference "in2002, a lots numerous experts on estate research agree that the villa’ definition can not do without the following characteristics:(1)villa always take the occupation of a large number of scarce resources, in addition to occupation of land of luxury, the villas lay in most scenic areas, water and other scarce natural resources, construction;(2) villa is always built for a few people,and a few people is qualified to enjoy;(3) house must reflect the individual, not mass production.In the introduction, the article firstly introduces the realistic background of this study, that is, the history of Tianjin villas and current situation of market development. The paper analyzed the situation, view the price of the house based on the current proposed, house prices show significant regionally. Meanwhile, on the basis of reading a great number literatures, explain the theoretical background of this study.Theoretical background mainly involved two aspects of foreign and domestic research, In each aspect, been divided into the study from the supply and demand factors, and the impact of the macroeconomic and policy factors on two aspects. Catch the theoretically the main factors affecting housing price comprehensively. Further, the author makes sure the main target of the study:villa’s definition and concept. Finally, in the introduction, introduced the main contents of this paper, the purpose and approach to the study.In this article, the paper firstly analyzes the domestic real estate market, the domestic villas market and villas market of Tianjin in210concretely. Summarize and propose the3major features of Tianjin villa market:Villa production is oversupplied and excessive storaged, regionally characteristics and the target customer were concentrated.Next, in this theory, the article referred to the villa market in Tianjin impression of a pricing factor combined qualitative and quantitative analysis. For land and villa products, subject to non-renewable land resources and the environment can not be copied, the supply can not adjust of the price freely, so the supply and cost is of non-identity, but the cost only as the market price bottom line then play a role; in the urban transport, infrastructure and other external factors analysis, author makes a detailed investigation of the plate and the center of Tianjin city large plate Meijiang villa project-specific facilities, and conducted a SWOT analysis, and based on these data work out the regression analysis, a linear regression model, has been supporting facilities and urban transport factors that affect house prices in Tianjin main factors conclusion.Finally, the authors also analyzed the localization affect of government policies on housing prices in Tianjin. Consists of tax policy, regional policy, financial policy and terms of macro-control policies.In conclusion, the authors suggest that discussing house prices in Tianjin influencing factors, on one hand can be related to the appropriate product pricing and timely strategies when real estate enterprises making villa’s price, and effectively control and reduce project risk, the reality is very important meaning; on the other hand, those who will be Tianjin’s villa customers can through this paper has a comprehensive and systematic understanding of real estate market in Tianjin. In this paper, based on the combined purchase of a villa project and choose preferences and target price of lots to choose, to avoid blindly buying. Therefore, location factors become a decisive factor in pricing. Villa products location of the project will determine the price range. The target customer buys it or not is depending regional average price and other factors proportion. Because of villa’s high price, it can’t produce impulse consumption motivation, so how to appeal reasonal customer by project’s characteristics is the main work of developer selling. In conclusion, the author put forward the future of the villa market in Tianjin. The author suggests that villa residential development in Tianjin is an inevitable trend, and its development is inseparable from socio-economic development and urban spatial development. Villa in Tianjin urban space has become a distinctive featured four major sections. Tianjin villas will be room for future expansion as the main positions in the outskirts of four districts, with the transport development, continuous improvement of service facilities, suburban residential house prices in four districts have great room for improvement, but the price should remain the highest, should be the best one of consumer choice. Binhai New Area as the nation’s third pole of economic growth can be described as the head of Tianjin, in the future as more people of foreign and domestic investment and employment, housing industry will be a wonderful work in Tianjin villa’s market. The quality of their villa and the price both have a big room to enhance. |
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