The Study Of Regional Tourist Market Positioning In Tianjin Cruise Tourism Industry

Although cruise tourism starts relatively late in our country and it is still in the primary stage of development at present, but it develops rapidly. Our country pays attention to the cruise tourism market because of its strong economic force and driving force. Under the good policy environment, Chinese ports gradually take part in building cruise home port. Home ports of somecities have been built up and put into operation like Tianjin. Other cities are making headway. As you see, cruise tourism has become a key industry in our country.The cruise ports in our country has gradually formed "south Shanghai, north Tianjin" situation. Tianjin port, as an important cruise port in north China, has received hundreds of ships and thousands of tourists since June 2010. The government issued new policy to promoting the development of cruise tourism industry. On one hand, reinforcing the investment in home port makes Tianjin port becoming the typical cruise home port. On the other hand, changing direction of development appeals tourists which come from hinterland area. These measures are mainly based on excellent geographical location and great market potential of the port.Therefore, this paper mainly studies positioning of Tianjin cruise tourism source markets which is based on hinterland. The paper uses the literature research method to studying the index factor which affects the development of cruise tourism market. And the paper uses the analytic hierarchy process (AHP) to establish evaluation system. And then it gets the final positioning result through giving the criteria weights to data. The paper uses MapGIS technology expressing the result for vision. In the end, formulate the corresponding development strategy.