Chinese Herbal Medicine Logistcs Management Research

Chinese herbal medicine, as traditional Chinese medicine, has unique advantages in those aspects of medical treatment, prophylaxis and health protection, and has been paid more and more attention and acceptance form other countries. Logistics industry of herbal medicine will have more development space and chances with the development of industrial modernization of Chinese herbal medicine and increasing domestic market demand for it, and the strengthening support from government in logistics of herbal medicine, which offer a good external condition to the development of logistics of herbal medicine.However, according to the actual developing state of logistics of herbal medicine there are still many problems existing in the traditional Chinese medicine logistics industry, such as low circulation efficiency, backward technology, stagnation in flow. The core of tradi tional Chinese medicine logistics mangement, is the use of modern logistics management theory and method, rely on modern information technology, the Chinese herbal medicine logistics activity process as a system for planning and management, and with the minimum consumption, achieve the optimal service, to achieve the maximum of efficiency and benefits. The existing Chinese herbal medicine the logistics level, can not adapt to the needs of the development of traditional Chinese medicine industry, we need to strengthen the Chinese herbal medicine logistics management.The paper, based on the theory of modern logistics management and SWOT analysis and regarding the traditional Chinese medicine logistics management as the research object, does research on how to control and manage Chinese medicine logistics in order to strengthen competitiveness of its industry. The content of the paper mainly goes as followed: the management of Chinese medicine logistics needs a suitable way to develop, through analyzing its elemental circumstances, including the chances and challenge from external environment and advantages and disadvantages of internal environment. And through the analysis of Chinese medicine circulation, involving in those participants, such as its professional marker, company, production enterprises, the third party logistics and so on, we can learn that there are many problems existing in its logistics management. In additon, through the study on the each subsystem of Chinese medicine logistics management, such as transportion and distribution, storage, package, transition and handling, circulation and manufacture and the information management of logistics, it can help us search for a new way to improve the management level. In the end, it will supply several strategies and solution to improve the Chinese medicine logistics management.The significance of study on traditional Chinese medicine logistics management is to integrate its resources, make regulations on its circulation order and help Chinese medicine logistics forward. Furthermore, the object of study is to set up a equitable model of transportaion and logistics of storage center, guarantee the quality of medicine, lower the cost of logistics, enhance the ability of logisics management and efficiency and provide better service for customers. Also, the paper elaborate on the how to raise the core competitiveness of enterprises through digging out "the third source of profit " of industry, which provide reference for government making policies on Chinese medicine logistics management.