Cixi Rural Cooperative Banks Competitiveness Research

After China’s entry into WTO, China banking faces wholly opening and more intense in domestic and international competition. As rural cooperative Banks such geographical limitations obvious small legal bank, take more challenge and the impact of pressure. Because of the whole strength, popularity, the business scope and scale, constraints, this small legal person Banks in the market competition in the weaker position. Although, they has always attached great importance to the quality of service, and constantly improve the service level, As with other Banks in the main approaches of competition, but this so-called "high-quality service" is still in door-to-door service, service with a smile, efficient service such as these do not have strong competition means. Therefore, how to scientifically evaluate the small legal bank competitiveness and in what way to enhance their competitiveness problem not only has important theoretical value, but also for the development of China’s banking industry and the stability of the financial system has important practical significance.Taking cixi rural cooperative Banks as the research object, in the commercial bank competitiveness based on the theory of sustainable development, mainly from creating ability Angle, focuses on qualitative analysis, through to the cixi rural cooperative Banks and administration of small and medium-sized commercial Banks are in detail, and tries to compare and analyze the overall accurate evaluation cixi rural cooperative Banks’ competitiveness, and find out the gap between with other Banks, and on this basis are ascending cixi rural cooperative Banks competitiveness of countermeasures.