The Research On The Development Strategy Of Gaga Group Co., Ltd

Seasoning industry is developing rapidly, as the economy growing, the demand for condiments have increased rapidly both in foreign markets and domestic markets. With the development of the demand for condiments and the strengthening administration by the Government, enterprises are facing many opportunities and the challenges in conformity. Gaga Group Co., Ltd, with the development of the industry and the strengthening of the government administration, is faced with the integration of production and standardized by the opportunities and challenges. Gaga Group, as the leader of seasoning enterprises, how to upgrade with the transformation of traditional industries, in the increasingly fierce market competition, promote self-development, it is a problem.This paper, firstly, introduces the profession background of and the basic information about seasoning industry; secondly, formally analyzes its external settings of Gaga Group with an analysis method—PEST, and Porter’s five power-analyzing models, include the key opportunity owned by Gaga, the political environment, the market, the technology, the brand and the development, and also, include the threats, the challeng; thirdly, explores its opportunities, threats, advantages and disadvantages with SWOT matrix, Gaga Group earned a high reputation in domestic market, and have many advantages in technology, researching and developing, money and the perfect administration. However, low appropriation, small size in production and shorting of high-diathesis marketers are shortages in Gaga Group. By finished making its strategic matches, we offered its general developmental strategy—rapidly growth strategy; and finally brings forward research, brand, marketing tactics etc to implement its strategy, and basing on these formulates specific measures for combat readiness.We use many strategic theories and analytical tools in this article to get the appropriate conclusion about strategic position and business plan for Gaga Group, we think this conclusion is operable for Gaga Group,, and it is also useful for the other companies and government in their job.