Study On The Development Strategy Of Xinlian Group Co.,Ltd

New Austrian gas business from the start, through ongoing strategy to upgrade and expand the industry, building energy distribution, intelligent multi-industry related to energy, solar energy, energy, chemicals, real estate, culture and tourism.With the natural gas business matures, profit margins increasingly prominent, a huge group of business the market environment changes occur, such as XINLIAN GROUP which gas industry, energy and chemical industry, smart energy industry, changes in the real estate industry have appeared, the specific To: Petro China, Sinopec and other gradual inroads into the natural gas industry, clean energy products; energy and chemical industry is facing a bottleneck; smart energy industry is not to scale; the real estate development business difficult. Significant changes in the market environment has on XINLIAN GROUP Group had a tremendous impact on what the next step is to develop the company's focus, the overall strategy is reasonable, the industry's development direction and other issues must be resolved. Therefore, the XINLIAN Group's strategic planning becomes critical.This paper uses the first hand information and data, study the new development strategy of the XINLIAN Group. Based on the above problem, this paper XINLIAN GROUP's development strategy. First, sort out the theory strategy, focusing on the design school, planning school, positioning school and school resources and other theoretical review and summary. Secondly, this study analyzed the new Austrian Group's external and internal environment, the external environment is to analyze the enterprise which made macro environment, industry environment and competitive environment, discovered natural gas, coal and other industry situation is bad, and photovoltaic, distributed energy, city gas, cultural tourism and other larger space industry, policy support is also large; the internal environment including an assessment of XINLIAN GROUP's development, strategic direction, financial condition and other aspects of the discovery of new Austrian Group We have a solid strength and good reputation, but too many companies in the energy sector subject to large state-owned monopolies. Based on the above analysis, the XINLIAN GROUP diversified strategic thinking, detailed analysis of the various initiatives and diversification strategy, also proposed XINLIAN GROUP international strategic thinking. Finally, the study from the corporate governance structure, organizationalsystem, performance management system, corporate culture, discusses the implementation of safeguards XINLIAN GROUP development strategy.XINLIAN GROUP is one of many energy companies, a member of its strategic transformation of concern is the issue of peer enterprises of common concern, the study of the typical strategic positioning XINLIAN GROUP has some significance on behalf of hope to other similar companies strategy formulation reference.