Government-led Development Model Of Tourism In Yueyang City

Tourism is a sunrise industry which has broad prospects, and also a comprehensive industry which has both economic and social functions, not only to promote the comprehensive economic and social development, but also will bring welfare to the people. Tourism involves a wide range, related degree. Because of the deficiencies of the market economy are difficult to overcome, government intervention and the implementation of limited government-led development strategy are in need. Yueyang has rich tourism resources, and industrial base is well, in accordance with market demand, Yueyang city government leads to government-led, market operation, quality-driven ideas, adheres to high standards of planning and starting point, generous development, and constantly develops new tourism products, it have achieved good scores. However, with the rapid development of economic and social in nowadays, Yueyang’s tourism industry has got many problems, such as lack of knowledge and brand advantages of mining resources, inadequate and unbalanced in industrial structure chain, tourism competition is unclear and leading effect is not fully used etc, which are restricted the sound and rapid development of tourism in Yueyang. Therefore, Yueyang city government has to accelerate the transformation of functions, pay attention to the market functions, focus on government regulation, and take the way of the limited government-led tourism development.Based on the theory of the government-led tourism development model, the thesis analyzes the pros and cons of the government-led development of tourism in Yueyang.On the one hand, from the internal mechanism and external conditions, Yueyang must adhere to government-led development of tourism, and the other hand, because of government failures, the corresponding shift of government functions in Yueyang tourism industry must be changed to limited government-led. At last, based on the main features of the limited government-led development model of tourism industry in Yueyang City, it proposed a model of the design of limited government-led development, policy choice and implementation of content and how to build a limited government-led development model.