The Impact Of Ethical Consumption On Clothing Purchase

With the rapid economic development of china, purchasing power of the local consumer isincreasing, especially in recent years,’’ Ethical Consumer’’ as a special group, has began to raisemore and more attention. This kind of consumers contact their own consumer behavior withenvironmental protection and social problems, they hope to express their ethic value throughpractical ethical (or resistance) behaviors. In fact, consumption has become a kind of decisionprocess which is closely related with the ethical or moral. In addition, for clothing enterprises,how to accurately grasp the consumer psychology and consumer behavior characteristics thendevelop ethical marketing, will be a big challenge facing in the future.This report is writing in a quantitative way which mainly about the consumers’ basic recognitionof environmental problems and ethical clothing. The study includes several aspects:Understanding and recognition of ethical clothingInfluence factors when buying ethical clothingEthical clothing purchase willingSurvey of individual casesIt is based on the studying and analyzing with consumers’ ethical awareness combined with theirconsumption patterns and values. Consequently, the report is going to provide a forward lookingand reference of clothing ethical planning and marketing for companies.