Research On The Sustainable Development Of Tourist Industry In The Government Perspective

This paper studies and discusses the sustainable development of Gulou tourist industry in the governmental perspective and with the guidance of document spirits, such as "the State Council’s recommendation on speeding up tourist industry development" and "recommendations of the State Council’s supporting Fujian speeding up the construction of Economic Zone of the West Straits" and meet the requests of12th Five-Year Development Plan of Fujian tourist industry. This paper explores the problems existing in tourist industry and its reasons through defining and analyzing relative concepts and theory on tourist industry development, basing on Gulou tourist industry development status, and by adopting the literature, analysis and investigation methods. There are several reasons responsible for the slow development of tourist industry in Gulou district such as out-dated management mechanism, deficiency of policy support, lack of tourist talents, tourist environmental disruption and challenges from boundary areas. Some specific ideas and corresponding strategies are coming up with in promoting the sustainable development of Gulou tourist industry. Firstly:innovating management mechanism. It’s carried out through improving organization system, enhancing marketing management and perfecting the industry system. Secondly:strengthening the policy support. Deliver beneficiary policies for tourist investment and policy backup for tourist industry. Thirdly:enhancing marketing. Adopt government marketing, event marketing, medium marketing, price marketing etc. Fourthly:cultivating tourist talents. It will be realized through lifting up the overall abilities of tourist managers and improving the quality of tourist service talents, and combining local training and introducing outside talents together. Fifthly:protecting tourist environment. It will be carried out through implementation of tourist environment management system, innovating economic policies for environment protection and building up risk management mechanism for tourist environment. Sixthly:Regional coordinated development, mainly adopt the measures of coordinated development with boundary areas, tourist industry cooperation with Taiwan district and joint development with relative industries. In brief, various tourist resources are integrated so as to shape "core region" brand and propel the Gulou tourist industry in the leading position of Fujian province.