A Study On Product Marketing Strategies Of Shanghai Meters Bonwe Dress Co.Ltd

With the push of opening and reform, the economic development level of our country have got fast ascension, disposable income of residents has being increasing, life concept also has being updating with The Times change constantly, the demand of clothing is becoming more diverse, therefore, China has lots of clothing consumption demand. At the same time, with China’s entry into WTO, our opening and reform deepening, many foreign clothing enterprises are entering into China in succession, and domestic clothing enterprises are emerging as mushrooms.Clothing market war likes a prairie fire, with smoke everywhere. In face of all kind of impacts from domestic and foreign enterprises, how to further expand the Influence of brand and improve their own survival and development ability in domestic and international field through the implementation of the marketing strategy, which is the major issue in before Meters Bonwe dress CO,LTD.Paper first introduced the background and significance of the study of product marketing strategy of beauty Meters Bonwe products. Beginning at marketing strategy of the basic theory, the paper describes marketing strategy research status on beauty Meters Bonwe products of the domestic marketing scholars and the foreign related literature on clothing product marketing strategy, explains the research contents and methods of the paper and puts forward the innovation points of the paper.Text first analysis marketing environment of Meters Bonwe’s products from three aspects namely macro environment, medium environment and microcosmic environment. In the micro environmental analysis of United States Meters Bonwe, this paper introduces the general situation of the Meters Bonwe dress limited company, the problems of marketing work and main rivals, then through the SWOT analysis method, the paper further explored strengths, weaknesses, opportunities and threats in product marketing business, clearing comparative advantages and disadvantages in product marketing business to lay the foundation for the research of the marketing strategy of the beauty in Meters Bonwe. Then, I divide the market of leisure clothing consumers segments, chose the target market, and clear the product market position for Meters Bonwe. Then, according to the selected target market and determined product market positioning, the paper point out4marketing mix strategies namely marketing business products and services strategy, price strategy, promotion strategy, channel strategy in order to further expand the beauty Meters Bonwe clothing brand awareness, increase the brand value, enhance their core competitiveness. Lastly, The paper put forward some security measures which is helpful to implement product marketing strategies. I hope that the research in this paper is helpful to provide some useful exploration and help for future business idea and marketing strategy selection of Meters Bonwe beauty to response to the fierce market competition, and realize the great-leap-forward development of beauty Meters Bonwe development.