Research On Financial Strategy Optimization Under The US2 O2O Model

With the rapid development of “Internet+”,e-commerce is the trend of modern business development.China began to pay attention to the introduction of O2O's organizational model in 2013,and encouraged the development of online and offline integration at the level of macroeconomic policies.In this social context,Next,the O2 O model plays an extremely important role in this transformation with the superiority of its online and offline integration and the predictability of marketing results,and has also attracted the attention of many companies.Financial strategy is the guiding ideology and fundamental principle of corporate financial activities,which is of great significance to the realization of the overall strategic goals of the company.In the process of using the enterprise O2 O model,it is inevitable that it will face many financial problems such as financing,investment,operation,control costs,and distribution of profits.The effective formulation and implementation of its financial strategy is a powerful guarantee for the realization of the overall strategic objectives of the enterprise.This article takes the financial strategy theory as a starting point and adopts the case analysis method to conduct a comprehensive study on the financial strategy under the O2 O model of the traditional apparel retail industry.The purpose is to optimize its existing financial strategy in order to promote the smooth implementation of the O2 O model and promote the realization of the overall corporate strategy.The study took Shanghai Meters bonwe Garment Co.,Ltd.as an example to conduct a detailed and detailed analysis of its existing financial strategy,and in-depth excavated the unreasonable funding structure,fragile capital chain,and investment direction of the company's existing financial strategy.Problems such as singleness,excess inventory,and low operational efficiency,followed by Porter's Five Forces model and SWOT research methods,the analysis of the industry and internal and external environment of the implementation of financial strategy of the company,and further analysis of its strategic positioning based on the financial strategy matrix.Determine the direction of the financial strategy under its O2 O model.Combine the two to find out the corresponding measures and methods to improve its financial strategy,and put forward optimization proposals for the financial strategy under the O2 O mode of Meters bonwe Apparel.Finally,put forward specific security measures such as establishing an excellent financial strategy implementation environment and an effective financial early warning mechanism to ensure Enterprise optimized financial strategies can be effectively implemented.Under the premise of a healthier and orderly operation of the company,it provides reference and reference for other similar companies to select and formulate financial strategies.Only when the company's overall development strategy is based on the company's overall development strategy and the financial strategy is continuously adjusted and optimized,can the company achieve long-term stability and stability.Business and development,layout in the future.