| Based on it’s rich agricultural resources, this paper focuses on agriculture tourism at Mashan. Firstly, did system discussion and deep analysis including developmental environment, present situation, the main mode of development, characteristics, main problems and so on. Then, puts forward some targeted suggestions as following.(1)Agricultural tourism development environment is truly optimistic.(2)Present Situation of agricultural tourism:Agricultural tourism economy develops soon, tourist brand is vigorously diversify; professional cooperation organizations of farmers, agricultural products processing base, tour festival activities are developing fast, unique tourism line has formed.(3)Characteristic of agricultural tourism:A huge potential market; Rich tourism resources; Prominent location advantages; Diversify products can be exploited; Consumer trends to multi-level; Still at an early stage of development.(4)Problems existed in agricultural tourism:General planning lags, weak foundation; Strength for project construction and capital attraction strength is too small; Lack of systematic tourist commodity and innovation; Administrative management system isn’t perfect yet, consciousness for service isn’t strong enough; Utilization about water resource, characteristic landscape is deficiency; Absorbing from folk culture isn’t enough.(5) Suggestions for agriculture tourism development in county Mashan:Follow strictly the agricultural tourism development law; Timely improve agriculture tourism planning; Outstanding agriculture tourism resources protection and promotional marketing; Increase agriculture tourism infrastructure investment; strengthen agricultural tourism product development guidance and support; Focus on agriculture tourism management; Constantly enrich and expand agricultural tourism content; Integrate existing agricultural tourism resources as soon as possible; Improve the construction of agricultural tourism business system. |
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