Study On Marketing Strategy Of S Terminal Company

3G services in China’s telecommunications industry started in2009, which marking the Chinese telecommunications industry has formally entered the3G era.In the3G era, Used is the main content, operators will gradually transition to digital services and mobile internet services. As the entrance of these services, mobile phone has become a new factor to decide the future. In August2011, China Mobile established China Mobile Communications Terminal Co. Ltd. to exert influence and control communication terminal, Responsible for TD communication terminal, testing, customization, centralized purchasing, sales, after-sales, value-added services. March2012, the provinces have been established outside the provincial terminal branch in addition to Ningxia. Since then, the three major operators have already setup their own communication terminal management company. For the mobile phone industry is concerned, it is a rare opportunity for the market, also a re-shuffling contest which is now unknown to the possibility. Therefore, as one of subsidiaries of China’s largest telecom operators—China Mobile’s, the terminal company how to explore and seize the opportunities rely on its superior resources to in mobile marketing is a question which worth to consider and answer.This article took these as the starting point, using the theoretical knowledge of marketing and management analytical tools, studyed the S provincial branch of China Mobile Communications Terminal Co., Ltd. and analysised its current macro environment and micro environment comprehensively, in-depth, detailed, summarized the advantages and disadvantages, opportunities and challenges of S Terminal Company in marketing based on the SWOT method. The study cleared the target market segmentation of S Terminal Companies’mobile business, and develop specific strategies of its mobile marketing from product, price, promotion, channel on the basis of fully learning the successful experience of social mobile phone dealers. Overall, S Terminal Company should rely on the resources of the S provincial company of China Mobile, the implementation of targeted business planning and development; use flexibly various strategies around the product, price, promotion, channels, focus on focus to create the mobile marketing weapon; it should take its own advantage and seek common developmentwith S-provincial mobile companies and social channels and enhance the core competitiveness of S Terminal Company.