Research Zhangjiakou Marketing Center Strategy Of China Mobile Terminal Company

The establishment of the China mobile terminal company created a specialized operation of precedent, since the company was founded, to overcome difficulties, actively issued two voices, guide the healthy development of the terminal industry chain, made outstanding contributions to the development of the mobile market. Study on the strategy of Hebei Terminal Company Zhangjiakou Marketing Center Marketing responsible for specific sales tasks, to implement the sales target terminal company, to provide a certain reference value.The thesis consists of six chapters. The first chapter expounds the theoretical literature marketing strategy in this study applied to. The second chapter briefly introduces the current situation of business development Zhangjiakou terminal company, prospects and expected2014task. The third chapter introduces the political, economic, cultural, technology, industry and other5aspects of macroscopic, microscopic analysis and competitor, competitors, company own three aspects of marketing strategy, marketing center is the terminal, Zhangjiakou basis. The fourth chapter introduces the goal of the2014marketing Zhangjiakou marketing center terminal company, through the STP method are given for three kinds of customer marketing strategy. The fifth chapter gives the needed resource allocation strategy in the implementation process, schedule and rules. The sixth chapter puts forward the problems and Prospect of marketing strategy.