Study Of Small And Micro-Enterprise Search Engine Marketing

According to CNNIC (China Internet Network Information Center) recently released report shows that the super80percent of the enterprise began to use the Internet. Network marketing has become the ways and methods of small and micro-enterprise marketing transformation! Search engine marketing because of its low threshold to become the first choice for small and micro-enterprise network marketing.Small and micro-enterprise funds are tight, so the cost of marketing is limited, per month a few hundred Yuan to several thousand Yuan. Particularly focus on the effect of the inputs and outputs. The same cost expenses, operating properly correspond to the effect may be a huge difference.In the network economy, search marketing has become the status quo of mainstream E-Marketing, small and micro enterprises can applications and to achieve the desired results will affect their competitive position in the industry or, worse, will determine the survival and development an important factor. The author inthe Internet industry for over ten years, with tens of thousands of small and micro-enterprises have a direct or indirect communication and exchange, summed up the successful experience of a large number of small micro-enterprise search marketing, while in some professional market research agency data and reports can reference. Analysys International, iResearch, China Internet Network Information Center, Chinese webmaster net, but also learn from some foreign literature material added. Dissertation research methods literature, the obtained data were analyzed, integrated and summarized. By induction, analogy and other methods to build a complete paper system, and new insights. Expectations for small micro-enterprises in the implementation of search marketing to play a certain reference and reference.The thesis is divided into five chapters. The first chapter describes the relationship between the Internet and corporate marketing. The second chapter is devoted to small and micro-enterprises and search marketing. The third chapter of the study on a small micro-enterprise search marketing strategies and methods of research, comprehensive introduction to the specific methods and operations of the Search Marketing suitable for small and micro enterprises. The next chapter guidance small and micro-enterprise search marketing effectiveness learn to use tools. Finally, Chapter V Summary and Outlook promising in-depth study and to predict the future direction, summed up the small micro-enterprise search marketing.