Study On The Risk Management Of Ziyang Zhidicheng Real Estate Project

It seems that “management and control of risk in real estate” is merely a theory or a useless doctrine with high cost.In June of 2006,after SASAC of the State Department issued “The guideline of Comprehensive Risk Management for Central Enterprises”,demanding an overall management and establishment of risk to be carried out in listed companies of those central enterprises,which meant the curtain was lifted.However,now,a decade passed,the real estate industry is still lack of a guide book to provide a comprehensive and unified way to control the risk.Various categories of risks involved in real estate industry like policy risk,investment risk,financing risk and legal risk etc.are studied by different separated disciplines,among which there is little communication,relation or information exchanging,and these separated disciplines may also estrange from establishment of comprehensive system and operating procedure of risk control for real estate projects.In such circumstances,the majority of real estate companies are inclined to deal with risks in the wake of or after the occurrences,which on the one hand put companies in a passive position to face and manage risks,and on the other hand the guide to operation activities and strategies cannot play a full role,thus the value of risk management is trivial.Based on the condition discussed earlier,the thesis will use the mainstream theories of project risk management as a foundation to analyze the project named ZhiDiCheng in the third-line city,Ziyang,trying to recognize and evaluate its potential risks and put forward appropriate solutions on the bases of theories of modern risk management,in hope of establishing risk-managing-and-controlling system efficiently for projects of ZhiDiCheng,which could help them to recognize and evaluate risks positively,correctly and efficiently,and furthermore,could be helpful in drafting dealing strategies so as to ensure the economic targets of the project to be achieved.In this thesis,the potential risk-causing factors that could be encountered in Realestate development will be analyzed,and meanwhile how to use the current theory to recognize,analyze and deal with risks in the real estate project management will also be discussed.Besides,the thesis employed proper analyzing tools and methods,took ZhiDiCheng as an example and established a corresponding assessing system.Through literature research study,questionnaire,analytic hierarchy process and comprehensive fuzzy evaluation method,the thesis conducted an experimental study qualitatively and quantitatively,and eventually got a conclusion about risk evaluation and afterwards brought forward policies to cope with risks,which will be helpful for development of enterprises to set up a risk-control system.