The Study On The Competitiveness Of Shandong Tourism Service Trade

After the1990s, the world tourism sustainably show rapid growth situation, mostcountries consider that the development of international tourism is an important wayof foreign exchange earnings, they make the tourism services trade become the mostrapid development field of international trade and tourism service trade in the worldtoday，it is crowned the name of the new industrial type as large industrial scale andbroad prospects. With China’s entry into WTO, the tourism industry and tourismservices trade is facing unprecedented challenges and opportunities. Shandong as alarge province of population，economy and resource，has a relatively strong economicbasis. Owning to good location advantage, perfect transportation system, rich naturalresources of seaside tourism and the culture tourism resource of prestigious qiluculture，inbound tourism in recent years grows quickly and the number of inboundtourism people also increases rapidly, the tourism industry has become the newgrowth point of economic development of shandong province. Shandong peninsulablue economic zone construction as a national strategy provides an opportunity of thedevelopment of tourism services trade in shandong province. It is generally knownthat the tourism service trade is an important way of foreign exchange. Thecompetitiveness research is very necessary and has important real significance，itprovide a reference for the sustained，health and stable development of shandongprovince tourism services tradeBased on collecting and organizing relevant research results other regions, thispaper mainly adopts the literature material law, the qualitative analysis andquantitative analysis with the combination of research methods. Through the relatedtheory elaboration and application in this paper, the author analyzes the presentsituation of tourism service trade and adopts correlation and multiple regressionanalysis to analyse influence factors of its competitive power. The current competitive power many measure competitiveness, including the domestic marketshare index, index, trade services export contribution competitive advantage index,revealed comparative advantage index and the traditional evaluation index system toevaluate province tourism services trade competitiveness clustering analysis divisiontourism services trade strength. And then put forward competitiveness strategy. Andthen put forward competitiveness strategy. Finally, this paper put forward relevantcountermeasures and suggestions in order to resolve these problems existing in thedevelopment of Shandong province tourism services trade.