Research On The Measurement And Spatial Pattern Of Urban Tourism Competitiveness In Shandong Province From The Perspective Of Global Tourism

In 2016,since the National Tourism Director of China proposed “all-areaadvaning tourism,there is much to do”,the development of global tourism has become a new concept and new idea for China’s tourism development.he development of all-area-advancing tourism has become a new concept and new idea for China’s tourism development.Although the all-area-advancing tourism has played a positive role in solving the imbalance of regional tourism development,the regional tourism competition is still increasingly fierce,and the tourism competition has expanded to the whole space,full time,and the whole industry.How to improve the competitiveness of urban tourism in the era of tourism in the whole world has become the focus and hotspot of industry and academic attention.Firstly,based on the elaboration of the connotation and characteristics of tourism competitiveness,this paper defines the concept of urban tourism competitiveness in the era of tourism in the whole world.Secondly,using the theory of competitive advantage,comparative advantage and tourism sustainable development to analyze the competitiveness of urban tourism in Shandong Province,from the perspective of all-area-advancing tourism,the mathematical model of urban tourism competitiveness is constructed.Thirdly,on the basis of a large number of domestic and foreign research literatures,this paper tentatively constructs a measurement evaluation index system for urban tourism competitiveness in Shandong Province under the all-area-advancing tourism.Fourth,with the relevant data released by the government in 2017,after standardization,the competitiveness of 16 cities in Shandong Province was measured,and spatial differences and influencing factors were analyzed.Finally,the promotion strategy is proposed for the weak links and existing problems of different types of urban tourism core competitiveness.The results show that:(1)The performance level of tourism comprehensive competitiveness of 16 cities in Shandong Province is divided into four categories.The strong tourism competitiveness city is Qingdao,and its tourism competitiveness is far ahead of the second-ranked city;strong tourism competition The cities of Lili are Jinan and Yantai,which have a good foundation for tourism development;the number of weaker tourism competitiveness cities and weak tourism competitiveness cities is large,and the scores of various indicator systems are relatively low.(2)The spatialdifferentiation characteristics of urban tourism competitiveness in Shandong Province are characterized by the gradual weakening of competitiveness from coastal to inland.(3)The factors affecting urban tourism competitiveness from the perspective of all-area-advancing tourism are: economic development level,resource integration level,industrial integration level,government and public infrastructure level.The research results of this paper are not only beneficial to Shandong Province’s practice of developing all-area-advancing tourism,but also have a certain reference for improving the equilibrium level of tourism.At the same time,it also has guiding significance for the improvement of tourism core competitiveness of 16 cities in Shandong Province.