The Research On Development Of Eco-tourism Products In Dujiangyan City

Ecological security issues have become increasingly prominent today, protecting the environment, coordinate the relationship between economic development and ecological protection is the cornerstone to achieve sustainable development. The construction of ecological civilization, has become an important national strategic move. Ecotourism is an emerging green consumption pattern of tourism and tourism product, since the rise in the world has developed rapidly, through the "poverty tourism" can drive the economic development of backward regions. It is a win-win measures to promote ecological protection and promote economic development, prompting people pay more attention to the development of ecotourism products.This article choose the whole Dujiangyan region which is known with good natural ecological tourism resources and humanity and history ecological tourism resources as the research object. First, this article clarifies the concepts about ecological security and ecological tourism, and then enumerate the sustainable development theory, the theory of landscape ecological pattern optimization, the theory of protective utilization in natural resources and the theory of tourism product system development as the foundation of the dujiangyan ecotourism product development, made the feasibility analysis of the Dujiangyan ecotourism in the protective development theory. Second, demonstrate the feasibility of the ecotourism development in practice by the example of the Dujiangyan, including the analysis of the geographic profiles, the current situation and problems of the ecotourism development, and the analysis and evaluation of the ecotourism Resources. According to the concept of "Ecological Security Patterns", It is divide into "mountain ecological source ", "ecological wedge-felder groups in fluvial plain ", "urban wedge ecological buffers", " ecological corridor of the water system and tourist road system " four kinds of tourist area with special ecological function, points out the ecotourism exploitation present situation problems. In view of the ecotourism development situation, analysis and evaluation of ecotourism resources, proposed the ecotourism product development ideas. Third, under the premise of resource protection, follow the five principles of ecotourism product development, and on the basis of tourism division zone, combined with the three-dimensional model of eco-tourism product development in the Mountain Vertical Zone,optimize the natural and humanistic ecotourism products, designed the distinctive ecotourism products, Taoism culture ecotourism products, leisure ecotourism products, and other special ecotourism products, etc. The partition mode of Dujiangyan ecological tourism development within ecological function and the product design mode in the vertical zone, will be has a certain significance to the development and product design of other similar ecological areas.