The Research Of Network Marketing Strategy For SMEs

With the increasingly fierce market competition, domestic and international economic environment deteriorated in recent years, a growing number of SMEs in China difficult, hard to survive. In the network economy, the marketing model has undergone great changes. In order to gain a firm foothold, weakening the strength of resources with large enterprises and brands in the gap, a growing number of SMEs to start an Internet platform for information technology-based network marketing. Internet marketing to a large extent changed the traditional concept of marketing concepts and competition, the point is no longer competitive products, but with customers. SMEs to give the essence of the traditional4Ps new, identify the target market, implementation of network marketing to grasp the key to the marketing environment in the network to achieve competitive advantage to survive and seek development.Compared with traditional marketing, Internet marketing can reduce costs and expand sales coverage, saving the user to purchase goods or services, time, money and effort. Improve network marketing, you can largely reduce the between SMEs and large enterprises customers in the financial resources and other aspects of the gap. However, China’s computer and the Internet started late, weak infrastructure, businesses and consumers but also to some extent by traditional ideas, the overall level of network marketing is relatively low, Internet marketing in the capital, talent, technology and brand, etc. are the constraints, network marketing support system is not very sophisticated and mature, our SME network marketing, the results unsatisfactory.In this paper, read a lot of e-commerce and Internet marketing literature, access to some related research, in-depth analysis of relevant domestic enterprises on the basis of the site, the application of empirical analysis of online marketing strategies for SMEs are analyzed. Mainly for the traditional4Ps of marketing concepts to young technology companies in Shenzhen J is analyzed, proposed under the age of network marketing, how to develop SME product strategy, pricing strategy, channel strategy and marketing strategy, how to select the target market. I hope this network marketing strategies for SMEs through research carried out on a wide range of SME network marketing help, in the recent economic downturn in the environment through the difficulties and crises.